How to Receive More Helpful Customer Feedback
What is the best way to determine how someone feels about a particular service and/or good that they have received? As simple as this question may sound, it is one of the most important questions that any business administrator needs to answer.
It is hard to identify the satisfaction level of a consumer unless they are provided with a platform to express their gratitude or frustration with their experience. All businesses should provide consumers with the means to express their feedback in order to provide improved services in the future.
The good news for you and every other business owner is that several different avenues for receiving feedback can be explored and each business can choose the platform that best suits their company. Additionally, a business does not need to settle on one specific medium. Implementing more than one option can increase the likelihood of more customer feedback, which will provide a more accurate idea of customer satisfaction.
Incorporate a Live Chat Service
Having the ability to speak with a customer service representative in real-time is something that many customers will cherish. There is no elongated waiting time with such an experience. And, while this can be integrated with basic phone calls, using a live chat service is also an option to consider.
This communication channel can allow busier individuals the convenience of communicating with a representative while also carrying out their day-to-day tasks. It can serve as an excellent problem-solving or inquiry response tool while also giving you the freedom to pose any feedback-related questions you may have.
Deeply Analyze Sales Calls
Investing in advanced software that can accurately track sales calls will be money well spent for many businesses. Businesses receive and make many calls every day and having a system to monitor these calls can be extremely beneficial.
Whether some consumers end up voicing their complaints or even commend the services that they have received, this type of information can be highly useful. Utilizing software that can intelligently analyze such information can prove to be invaluable.
Conduct Surveys and Polls
Not all customer interactions need to be in real-time and some consumers are more inclined to express their feelings about their experience at their leisure. A great way to accommodate these customers is to take advantage of surveys and polls.
Many companies will send optional surveys to their clientele via email for a more personal touch but you could also upload them on your official website. This will lead to increased customer feedback which will give better insight into how happy your customers really are.
Be Active on Social Media
Social media should be a communication medium that all businesses take advantage of. In addition to being inexpensive, there are several different social media platforms that you and your business can be active on.
Due to the vast amount of people active on social media, the chance is greater that more and more consumers will be reached out to for their feedback. Posting surveys and polls on these channels are also something to consider.
There is no shortage of options at your disposal. Yet, for any business, customer interaction can be difficult to master. Here at (v)WeCare, we can help, as we offer chat, social media, email, and phone support for your business. We have been powering many leading brands for years and are always happy to help a growing business.